Hello
Strategic and hands-on UI/UX Product Designer with over 15 years of experience shaping intuitive digital experiences for leading brands across media, fintech, banking, and public sectors
Proven ability to bridge business goals with user needs, drive design strategy, and lead end-to-end product design in both agile startups and enterprise environments. Experienced in user research, design systems, accessibility, data-informed and AI-assisted designs.
Things in between
Inspiration strikes me in the quiet moments — during early morning jogs along the Thames Path, while exploring the latest exhibit at the Tate Modern.
I'm an avid photographer, capturing life's unplanned moments, and a sci-fi enthusiast, always intrigued by the blend of technology and human imagination.
Looking ahead
As I immerse deeper into the world of UX/UI design, I'm particularly excited about the potential of integrating sustainable practices into digital design, thereby embedding a layer of environmental responsibility directly into the user experience.
I dream of contributing to projects that not only look good but also do good — for people and the planet. I'm also keen on exploring how AI can further personalize user experiences without losing the human touch.
